Meet The Team

Working on the net since 1993 our team have a track record of excellence in developing engaging and profitable online communities....

Nick Smith - CEO


Nick is also the founder of Australia's largest privately owned payment gateway Last year SecurePay processed over AU$5 billion in payments.


Nick began selling communication equipment in 1987 and went onto create Australian Mobile Communications which became the largest Optus dealership in Australia.

He then started Infodial Australia, a Telstra service provider that provides premium rate and credit card information services via the telephone. Infodial is still in operation today.

From it's startup in 1999, SecurePay now services clients including over 100 councils and utilities such as Ergon energy, Yarra Valley water, The Dept of Justice and the RTA.

The company also provides the backend processing for Westpac Bank, Macquarie Bank and more than 3000 small merchants.

Simon Healy - Managing Director

Simon is a web development and online marketing specialist with over 13 years in the Higher Education Marketing sector

Simon is a specialist in SEO and web start-ups and also heads up their search engine division He has been involved with successful technology firms including currently project managing the web's largest education domain network - whose assets include 525 top level domains such as,,,,, via the OutsourcingTo.uS education division

Simon's previous company EdMedia grew to service over 300 clients in more than 15 countries before he exited the firm in 2006.

Simon currently serves on a number of NGO boards such and the website which was launched by Princess Anne at Oxford University in September 2000. He is also a co-founder of a venture capital fund for young social entrepreneurs called (Young Social Entrepreneurs Initiative). YSEI has provided start-up capital of up to USD$40,000 to 17 youth entrepreneurs involved in ICT across Asia Pacific to date (View ventures). Simon has been working on the net since 1994

Dale Pillars - Operations Director

Dale Pillars is a specialist interactive media producer with years of experience in web design, development, systems architecture and marketing. He has successfully run a VA-ISP and an Online Marketing, Design & Communications business, and has also consulted to numerous successful start-ups over the last decade.

Dale was creative director for the Australian operation of EdgeMatrix, a Singapore-based firm that led the market in multi-channel platform solutions, dealing with advertising, marketing and telecommunications companies. EdgeMatrix provided interactive marketing solutions for clients, such as Heineken, SingTel, M1, Telstra, Vodafone, OneTel, People Telecom, Optus, using the latest marketing concepts based around WAP and SMS technologies.

He concurrently heads up the operations team on web's largest education domain network - Dale has also developed eLearning solutions for the corporate, government and education sectors, and works in the aid development field having deployed both the and websites. He has been working on the Internet since 1993, and is currently the Operations Director of OutsourcingTo.uS and

Created, ranked and managed by industry experts

All our top level domains are being created and ranked in the search engines by our expert team of 40 SEO optimisation, web development and blogging specialists who have proven results which you can view here - Recent 1st page rankings.

Offshore team managers, Manila, Philippines.

Highly skilled search engine optimisation team

Our web team have advanced level skills in these languages: PHP, MySQL, Java, ASP.NET, C++, AJAX, SQL, Oracle, Adobe Flash/ Action Scripting, AJAX/ Javascript,

Universities attended include: University of San Jose-Recoletos, De La Salle University - Dasmariñas, Institute of Computer Technology, Saint Louis University Baguio City, Central Colleges of the Philippines, AMA - Computer University, Asia Pacific College, Jose Rizal University, Polytechnic University Philippines, Technological Institute Philippines and Trinity University of Asia.

About Higher Ed Marketing is the education services division of our internationally award winning, Outsourcing firm www.OutsourcingTo.uS

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Guaranteed 1st page rankings on the search engines. - our own in-house search engine optimisation specialists guarantee front page rankings on the big three search engines - Google, Yahoo and MSN.

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Pay-Per-Click (PPC) marketing on Google AdWords. (our paid search division) offer Google AdWords Professionals for institutions wanting to use Pay-Per-Click marketing on We have been using AdWords for over 5 years and our team are all expert level. We spend over $60,000 per month on our internal sites each month with Google and understand this sector very well.

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